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Ms Sara Murray (OBE) (SPK02501)

United Kingdom
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Sara Murray, graduated from Oxford University with an M.A. Hons in Physiology, Psychology & Philosophy. Murray started her career in management consultancy with ZS Associates and later moved to Hambros Bank to work in Asset Finance.

In 1992 she started her first business, Ninah Consulting - a marketing consultancy advising multi-national corporates on their marketing effectiveness. It has been adopted by some of the world's largest consumer brands, beginning with SmithKline Beecham and later including HBOS, Diageo, the AA, CGNU, Comet and Coca-Cola Schweppes.

In 1999, Murray founded, an online insurance marketplace. Having built the customer base to 250,000, she sold the company to the Admiral Group 18 months later, who renamed it

She came up with the idea of buddi when her young daughter Rowena temporarily disappeared at a supermarket. She wanted to create a way to give both her and her daughter peace of mind, and after two years of research and development in GPS technology - buddi - an innovation in personal safety, became a reality in 2007.

Today, buddi leads the field in assistive technology and its main focus now is to help the elderly and those with Alzheimer's remain independent for longer and to give carers and families peace of mind.

It is used by more than 200 local councils across the UK to help dementia sufferers and the elderly, and it has been estimated that buddi could save the UK government £2bn a year if it was used nationally for this purpose.

Murray has also pioneered Tracker - a secure monitoring service in the mental health arena - which is being used by some of the largest NHS Trusts, police forces, private companies and individuals.

As a result of Murray's work in the technology arena, she is a member of the British Government's Technology Strategy Board, which supports the exploitation of science, technology and innovation to benefit business, increase economic growth and improve the quality of life in the UK.

She also sits on the Government's Small Business Economic Forum, which has been established to provide small business leaders with a direct link to Ministers, to discuss Government economic policy relevant to enterprise and small business.

In November 2010, Murray was named as one of 16 entrepreneurs appointed to join the Government's new Entrepreneurs Forum designed to advise on new business and enterprise policies.

She is also a non-executive Director of Schering Health Care, a pharmaceutical market leader in the area of women's health including oral contraceptives, HRT and dermatology.

She is a founding board member of Seedcamp, an intensive week long event held in September in London targeted at young entrepreneurs from across EMEA.

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